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Category: Selling Guide

New Real Estate Laws QLD Change the Face of Selling

Recent changes made by the QLD government have resulted in new real estate laws in QLD that change the coalface of selling property. The new changes created a genuine two-tier licensing structure for real estate agents in QLD bringing them into line with the other states. The real estate industry is always in constant change,…

Seller Beware: Hope Marketing Strategy is Hopeless!

Fortunately for sellers, the days of the Hope Marketing Strategy are long gone! What is Hope Marketing? Remember when agents would bang in a buy me sign and upload a few photos to the internet— and sit in an office hoping for buyers to simply walk in the door or call? Terms like “discount commission”,…

Pricing Strategies: Promise of a Price Shatters Dreams

The value of the role of pricing in marketing is clear when property listings are few and far between. When it’s difficult for real estate agents to win listings; we typically see the rise of pricing strategies with the only goal of winning the listing. Some real estate salespeople are even paid sales bonuses just…