Steps to Selling Your House With Property Brokerage

Thinking of Selling Your House?

Find an Agent

The Process of Selling Your House Explained

Welcome to our comprehensive Steps to Selling Your House Guide. If you own property and/or want to sell, you need to plan and make informed decisions in the real estate market.

This home selling guide has important tips to help you confidently sell your property. From understanding market dynamics to preparing your property for maximum appeal, we’ve got you covered. Learn the specific steps to selling your house to get the information and tools you need to achieve the best result.

Table of Contents

THINKING ABOUT SELLING YOUR HOUSE?

Tips to Maximise Your Sale Price

Are you thinking about selling your house? Whether you are looking to upsize, downsize, relocate, or whatever reason you have for selling, the sales journey can be stress-free and exciting. Rest assured that by partnering with Property Brokerage you will have the right knowledge and insights. 

Let us guide you through each of the steps to selling your house or property and how to achieve the best possible sales result.

What Are the Steps to Selling Your House or Property?

01

Research Your Local Market

02

Have Your Property Appraised

03

Choose a Sale Method

04

Prepare your Property for Sale

05

Hire a Conveyancer or Lawyer to Draw Up a Contract

06

Marketing of Your Property

07

Offers Received or Property Goes to Auction

08

Contract Signed and Deposit Paid

09

Property Settles

10

Celebrate a Great Sales Success

11

Not Selling? Reasons You May Still Want an Appraisal

12

Selling Your House With Property Brokerage

SECTION 1

WHAT TO CONSIDER IN YOUR LOCAL REAL ESTATE MARKET

Unveiling Key Factors in Your Local Real Estate Market

RESEARCHING YOUR LOCAL MARKET

Why Local Market Research Matters

Before putting your property on the market, it's crucial to delve into your local real estate landscape. Understanding the dynamics of your specific area can significantly impact your selling strategy.


  • Pricing Precision: Learn how to set a competitive yet realistic price for your property by analysing recent sales and market trends.
  • Target Audience Insight: Discover the demographics of your local market to tailor your marketing efforts and appeal to potential buyers effectively.
  • Competitor Benchmarking: Position your property strategically by understanding the offerings and pricing strategies of comparable properties in your area.
  • Conducting Research: Explore practical tips on examining recent sales, current listings, market trends, and leveraging the expertise of local real estate agents.
  • Tools for Research: Utilize online platforms, government reports, and real estate news to gather crucial data about your local market.

SECTION 2

KNOWING WHAT TO LOOK FOR WHEN SELLING A HOUSE

What is a Property Appraisal?

A key first step when you are considering selling your house is to have a property appraisal. This is an easy and informal process that will provide you with an estimated market value of your property.

Read more about what an agent looks for when appraising a property, and how they determine the market value.

UNDERSTANDING THE VALUE OF YOUR PROPERTY

Our local experts assist homeowners in determining the value of their house or property by considering various factors:

  • Local market data
  • Broader market trends
  • Recent sales of similar properties in the last 90 days
  • Current properties on the market

Additionally, they assess specific features of your property, including:

  • Location
  • Building design and quality
  • Property size
  • Number of bedrooms/bathrooms
  • Car spaces/parking availability
  • Overall appearance
  • Interior condition, fixtures, and fittings
  • Proximity to amenities, schools, and parks
  • Accessibility
  • Renovations and structural condition
  • Potential areas for improvement
  • Local zoning restrictions
  • Unique selling points

Our agents will gather information and create a detailed report, giving you an idea of your property's value in the local market.

3 STEPS TO GETTING A PROPERTY APPRAISAL

Before listing your property for sale, schedule a comprehensive appraisal with one of our local Property Brokerage real estate agents.

A dedicated Sales Agent will personally visit your property, dedicating about 45 minutes to thoroughly assess its unique features.

Following the assessment, you will receive a detailed report and an appraisal guide tailored to your property.

SECTION 3

SELECTING THE BEST SALES APPROACH FOR YOUR PROPERTY

Exploring Private Treaty, Auction, or Tender

NAVIGATING SALES OPTIONS IN REAL ESTATE

In the Australian real estate landscape, three primary methods stand out for selling your house: Private Treaty, Auction, or Tender/Expression of Interest.

While your real estate agent is the ultimate guide to help you choose the most suitable method, it's crucial to acquaint yourself with these options for an informed decision.

Strategic Factors in Sales Planning

Your real estate expert, armed with industry knowledge, will meticulously evaluate various factors before recommending the optimal sales method. These factors include:

  • Property type
  • Property location
  • Market conditions
  • Timing (desired speed of sale)
  • Personal preferences

The main objective for your agent is to secure the best possible price for your property, and the selected sales approach plays a pivotal role. Early discussions with your real estate agent lay the foundation for a successful selling strategy.

CHOOSING THE RIGHT REAL ESTATE AGENT FOR YOU

"While real estate agents may seem similar at a glance, a closer examination reveals substantial differences." - Brian Thompson & Dianne O'Keefe, Founders, Executive Directors

When selecting a real estate agent, we think there's a big gap between hiring a good agent and hiring a great one. Who you choose can affect your sale price by 5% to 10%. We have extensive experience selling properties, many for record prices, with a reputation for consistently outperforming our competitors on overall vendor experience. How do you identify the best agent for you and your property?

  • Do they have local real estate experience?
  • Do they have strong local market knowledge?
  • Have you seen how they perform at an open houses or private home inspections?
  • Do you feel comfortable with the sales agent?
  • Are they strong communicators and do they listen?
  • Have you reviewed their sales results?
  • Can they provide strong references?

SECTION 4

HOW TO PREPARE YOUR PROPERTY FOR SALE

5 Key Property Preparation Pointers

When it comes to preparing your property for sale, our agents emphasise that styling and presentation could potentially add between 5% – 10% to the final sales price. Additionally, it plays a significant role in attracting more potential buyers and expediting the sales process. Here are five simple and cost-effective steps to enhance your house or apartment for sale:

STEP 1 | CURB SIDE APPEAL

Even if you're not considering an immediate sale, a welcoming exterior is a delightful sight to come home to daily. Invest a few hours to ensure your property looks appealing from the street, as this effort can yield dividends in the future.

A well-maintained exterior creates a positive first impression and establishes the right tone for potential buyers. Consistency in maintaining curb appeal throughout the campaign is crucial, as people may drive by at various times of the day and night.

STEP 2 | MAKE NECESSARY REPAIRS TO YOUR HOME

To ensure your home is in top condition for potential buyers, it's essential to address any needed repairs. Simple changes like updating the kitchen or bathroom, painting, adding new tiles, or refinishing floors can make your property more attractive.

By tackling these tasks early in the preparation process, you'll ensure your home is ready to impress from the moment buyers step through the front door.

STEP 3 | DECLUTTER AND REMOVE PERSONAL ITEMS

Create a space where potential buyers can visualize themselves, fostering an emotional connection. Achieve this by removing excessive knick-knacks and family photos. While not everything needs to go, a refined and clutter-free environment is essential.

STEP 4 | SPRING CLEAN THE ENTIRE PROPERTY

A pristine property is a must when selling your house. Dedicate time to cleaning every nook and cranny, including inside drawers and cupboards, as prospective buyers may open them during inspections.

STEP 5 | PROFESSIONAL STYLING

Professional styling has the potential to add 5%-10% to the final sale price of a property. Consult your local Property Brokerage Agent for recommendations on professionals who can assist with this aspect of preparation.

Additionally, if you prefer a more hands-on approach, there are plenty of online tips on how to stage your home effectively yourself.

SECTION 5

CONTRACTUAL DETAILS & LEGAL COMPLIANCE

Hire a Conveyancer or Solicitor to Draw Up a Contract

SELECTING A CONVEYANCER OR SOLICITOR

When preparing to sell your property, engaging a skilled conveyancer or lawyer is crucial. Choose a professional well-versed in real estate transactions to ensure a smooth process.


Your chosen conveyancer or solicitor will draft the Contract of Sale, addressing legal nuances and ensuring that all aspects comply with relevant regulations. This step is vital for a legally sound property transaction.

SECTION 6

ASSOCIATED COSTS & MARKETING OF YOUR PROPERTY

Unlock the Secrets to Achieving the Best Sale Price for Your Property

WHAT ARE THE COSTS OF SELLING A HOUSE OR UNIT?

When it comes to selling a property, there are various costs involved – some are inevitable, while others are optional. As a seller, understanding the primary costs is crucial for effective budgeting and to prevent any unexpected financial surprises. The key costs associated with selling a house or property include:

  • Conveyancing / legal fees
  • Agent commission
  • Photography and property videos
  • Marketing costs
  • Renovations and cosmetic repairs
  • Styling to sell
  • Auction fee if appropriate
  • Home loan exit fees
  • Moving costs

Consulting with your local Property Brokerage real estate agent for a more detailed breakdown of selling costs is advisable. Being well-prepared for these expenses can contribute to a smoother sales process.

WHAT IS THE BEST WAY TO PROMOTE AND ADVERTISE YOUR PROPERTY?

For a successful sales campaign, the marketing plan plays a crucial role. Developing a plan that effectively reaches local and active buyers while targeting passive and out-of-area buyers can significantly impact your final sales price.

Understanding the available options for marketing your property, separate from the agent's commission, is essential.

A robust property marketing plan may encompass:

  • Professional photography, copywriting, floor plan, video
  • Signboards
  • Digital advertising
  • Social media presence
  • Real estate portals
  • Print media advertisements and editorial
  • Drop cards and property brochures
  • Emails to the agent's database

Exploring these avenues can enhance the visibility of your property and contribute to a successful promotional strategy.

USING DATA TO UNDERSTAND YOUR LOCAL HOME BUYER

Understanding the preferences and values of your target home buyer is crucial for:

  • Attracting a higher number of interested buyers
  • Expediting the sale of your property
  • Achieving an optimal sales price

Your local Property Brokerage Sales Agent possesses specific buyer data for your suburb, including:

  • Insights into real estate portal usage
  • Preferences regarding property configuration, such as the number of bedrooms, bathrooms, and other key features
  • Information on buyer migration—where your potential buyers are coming from

You might wonder, "How does this benefit me and my property?" Having this information allows you to tailor your marketing campaign, showcasing the right features of your property and strategically allocating your marketing budget to reach the largest pool of interested buyers.

GETTING THE BEST PRICE

Common Seller Questions: What decisions play a crucial role in determining the success of my property's sale? Can you tell me how to sell my house quickly?

When you're selling your house or property, you'll need to make several key decisions. These choices can directly impact the number of interested buyers, the speed of your sale, and the final selling price.

Explore the essential considerations when selling your house or property and understand how they can significantly influence the success of the sale.

SECTION 7

NAVIGATING OFFERS & AUCTION BIDS

Offers Received or Property Goes to Auction

NAVIGATING OFFERS AND AUCTION SUCCESS

When offers flood in or if you decide on an auction, comprehending the intricacies of negotiation and bidding becomes paramount. Your real estate agent will adeptly lead you through the evaluation of offers and/or the orchestration of a successful auction.


If an auction is chosen, collaborate with your agent to establish the auction's terms, reserve price, and promotional strategy. This ensures a well-executed event that maximizes the property's market value.

SECTION 8

NAVIGATING CONTRACTS AND DEPOSITS

Contract Signed and Deposit Paid

FINALISING CONTRACTUAL AGREEMENTS

Once an offer is accepted or an auction concludes successfully, the next step involves finalising the Contract of Sale. Your conveyancer or lawyer will facilitate this process, ensuring all terms align with your interests.


The buyer typically pays a deposit upon signing the contract, solidifying their commitment to the purchase. This step signifies a significant milestone in the sale process.

SECTION 9

PROPERTY SETTLES

Navigating the Settlement Process

A SMOOTH TRANSITION TO PROPERTY SETTLEMENT

As the settlement date approaches, your conveyancer or lawyer takes charge of coordinating the finalization. This involves ensuring all legal and financial aspects are in order for a seamless transition.


On settlement day, the property officially changes hands. Coordinate with your agent and legal representative for a smooth handover, ensuring both parties fulfill their obligations, and possession transfers to the new owner.

SECTION 10

CELEBRATING A SUCCESSFUL SALE

Wrapping Up Your Selling Journey

CLOSING THE CHAPTER ON YOUR HOUSE TO SALES JOURNEY

After the final paperwork is completed and possession has officially changed hands, it's time to celebrate your successful property sale.


Take a moment to reflect on the home selling journey, the effort invested, and the positive outcome achieved.


Whether it's a small gathering with friends or a quiet moment of satisfaction, acknowledging and celebrating your achievement is a rewarding conclusion to the selling process.

SECTION 11

NOT SELLING? WONDERING ABOUT YOUR HOME'S VALUE?

Four Main Scenarios to Consider a Property Appraisal

While property appraisals are often linked to selling, their advantages extend beyond. As a property’s value can fluctuate, regular assessments and awareness of local market trends are wise financial practices.

Accurate property information empowers you to make informed decisions, influencing your current and future financial well-being.

IF RENOVATING YOUR HOME

If you're planning renovations and want to align them with features that appeal to potential buyers, a property appraisal can guide you.


Knowing what buyers are willing to pay more for helps enhance the value of your renovations. Even if you're not selling immediately, incorporating popular features can be advantageous.


Additionally, a property appraisal serves as a benchmark to measure the added value after renovations.

AFTER COMPLETING RENOVATIONS

After finishing your renovations, assessing the impact on your property's market value is essential. Keep in mind that realizing capital gains may take time, depending on your investment.


Understanding the influence of your expenses on different areas of your property is crucial.

MONITORING LOCAL MARKET CHANGES

If there are fluctuations in the local real estate market, staying informed about these changes is crucial.

A property appraisal helps you understand how market shifts may affect the value of your property.

CONSIDERING PROPERTY INVESTMENT

If you're exploring investment opportunities, getting a property appraisal provides insights into the equity of your current property. This understanding is valuable for effective financial planning when venturing into property investment.

SECTION 12

SELLING WITH THE PROPERTY BROKERAGE REAL ESTATE TEAM

Offering More of Everything Sellers Need, Minus What They Don't!

CHOOSING PROPERTY BROKERAGE TO SELL YOUR HOME

No doubt there are plenty of real estate agencies that can sell your property for you— but many sellers end up choosing an agency that sells advertising first and their property second.

How are we different? Property Brokerage is a Marketing Real Estate Agency that focuses primarily on selling property through professional real estate marketing strategies that work. What does that exactly mean for our sellers?

You Can Trust Property Brokerage Hervey Bay Real Estate. We provide:
•More Services & Inclusions
•More Experience, Greater Capability & Expertise
•More Marketing Power & Greater Exposure
•More Expert Guidance & Total Transparency
•Less Expenditure & More Money in Your Pocket

Selling your property is more than a transaction; it’s a strategic move toward achieving your financial goals. At Property Brokerage Real Estate, we’re dedicated to assisting you in this crucial journey. Navigate through our comprehensive Knowledge Centre, a valuable hub filled with practical insights, strategies, and helpful resources to streamline your property-selling experience.

As you embark on the rewarding journey of selling your house, take a moment to consider the insights shared in this guide. Whether you’re aiming for a long-term investment or exploring short-term options, informed decision-making is the key to a successful and satisfying selling experience. Place your trust in Property Brokerage Real Estate as your reliable partner in this significant venture. Happy Selling!

 

MOVING FORWARD

What's Next?

FIND THE IDEAL AGENT FOR YOUR PROPERTY SALE

A top-performing agent can potentially boost your final sales price by 5% - 10%.

The key to finding the right agent lies in asking the appropriate questions.

*READ OUR GUIDE TO FINDING THE BEST AGENT

DISCOVER THE VALUE OF YOUR PROPERTY

Whether you're gearing up to sell your property or simply interested in gauging its value, a property appraisal is a valuable resource for crucial insights, empowering you to make informed and strategic financial decisions.

*I'D LIKE A PROPERTY APPRAISAL

EXPLORE MORE ABOUT SELLING YOUR HOUSE

Over the years, we've received a lot of questions from people selling their homes.

We've gathered the most important ones and provided clear answers for you to explore.

*READ OUR 10 STEPS TO SELLING YOUR HOUSE

PREPARE YOUR PROPERTY FOR SALE

Ready to kickstart your property's ready to sell preparation?

Check out our room-by-room guide to get your property ready for a successful sale.

*READ OUR OUR GUIDE TO SELLING REAL ESTATE