Deciding to sell your property is a big deal— then having to choose which real estate agency to go with, marketing options and an acceptable price are all part and parcel of the process. Then comes the BIG question that so many sellers ask their agent. Why isn’t my house selling?
- Plenty of people are turning at open homes but no offers are coming through.
- You’ve received a few offers, but these are all about the same value but nowhere near your asking price.
- The property market has dropped since you initially listed, and you haven’t adjusted your price accordingly.
- Your photos are just awful or non-existent.
- Few people coming to view your home.
- Your online presence contains minimal description / information that doesn’t create buyer interest in your home.
- Your agent’s website receives very little traffic and he/she believes that online marketing simply means having your home listed online.
Open Home / Showing Problem?
Buyers cannot view your property at a time that suits them.
viewing appointments are heavily restricted: (eg: 15 minutes with a 12-hour
are at home during property open homes (not the best idea).
pets are a nuisance or intimidating as soon as anyone enters the home: (unsecured
dog barks, cat leaps forward, etc).
is difficult for other agents to book appointments because your agent has no receptionist
or answering service.
buyers cannot quite understand how to use the rooms: (odd furniture placement, room
shapes, poor feng shui, etc).
caused by too much clutter and/or mess for potential buyers to really see the
have very unusual or large collections, a shrine or obvious weirdness on
display (huge negative distraction)
home is located on a busy road, overlooks train tracks, your neighbour is a hoarder
or is unfortunately in an unattractive area.
a not so good location is not something you can change— but refer to #1 PRICE
as every location sells at the right price.
are repeatedly given the same negative feedback about your house from potential
buyers via your agent / broker.
problems cannot be fixed (lack of parking, allotment size, etc) — but refer to #1
PRICE as every house sells at the right price.
many neighbours selling at the same time as you.
Christmas / holiday season which may not be the best time to sell.
changes have recently been introduced slowing down the market, interest rates heavily
market is extremely quiet with nobody selling property.
Lack of motivation due to not really needing / wanting to sell as you are merely testing the market? The result is that you don’t care what the market tells you because it simply doesn’t really matter. You want your price and if the market won’t meet it; that’s quite okay with you.
Agent / Broker / Agency Problem?
Often, the main
reason that YOUR house may not be selling is due to your agent or broker. What are
the tell-tale signs to look for?
feedback or updates on your own property
regularly advising on what’s happening to other properties for sale in your
new strategy suggestions or adjustments to the shifting market to get your
agent/broker simply listed your house on the internet, expecting that it will sell
understanding of the power of staging.
or very weak negotiation skills.
Market Value: The Giant Elephant in the Room!
industry uses recent and comparable sales within the neighbourhood to forecast
market value— reality is market value is whatever price a Buyer is prepared to
pay meets whatever amount the Seller deems is acceptable. However, bank
valuation of a property often plays a key role in determining market value but
is ultimately dictated by Buyers and Sellers.